How Non Banking Financial Companies Help in Promoting Rural Entrepreneurship
In the sprawling tapestry of India’s rural economy, specialised financial intermediaries such as Ambit Finvest—a registered non banking financial companies (NBFC) offering loans to micro, small and medium enterprises—are quietly enabling transformational change. The potential of rural entrepreneurship to generate livelihoods, stimulate local economies and diversify income streams is immense, yet it remains under-tapped. NBFCs, distinct from traditional banks, do not offer full banking services but specialise in credit and financial facilitation— thereby occupying a niche especially suited to rural enterprise ecosystems. The Rural Entrepreneurship Landscape in India Rural entrepreneurship in India is increasingly being recognised as a lever for inclusive growth and employment generation. However, entrepreneurs in rural hinterlands frequently encounter steep obstacles: inadequate infrastructure, weak market linkages, and limited access to formal credit. Government programmes such ...